Metrics Marketing Group to Present on SEO and Usability in Website Redesign at Northeast Ohio Usability Professionals’ Association 2011 World Usability Day
Metrics Marketing Group to Present on SEO and Usability in Website Redesign at Northeast Ohio Usability Professionals’ Association 2011 World Usability Day
Cleveland, Ohio (PRWEB) November 08, 2011
Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, has been selected to present on the relationship between search engine optimization (SEO) and usability in website redesign for the Northeast Ohio Usability Professionals’ Association (NEOUPA) World Usability Day on November 10, 2011. Metrics also announces its 2011-2012 Platinum sponsorship for the seventh annual World Usability Day.
Metrics Marketing’s Senior Search Strategist, Laura Cameron has been selected to present on the importance of combining both SEO tactics and usability best practices when redesigning a website. In her presentation, she will discuss how marketing professionals can leverage both elements to enhance category names, content migration/development and website conversion to improve the user experience and gain greater visibility online.
Laura Cameron has more than 10 years experience in marketing, with special focus on online strategy and search engine optimization. Prior to Metrics, Laura worked at one of the top search marketing agencies to improve online performance for an array of clients including several Fortune 100 companies. Her expertise spans multiple industries, including retail, travel, B2B and financial services. Laura’s technical optimization proficiency is a differentiator in the industry, as well as her experience working with large eCommerce sites. In addition to search engine optimization, Laura is also well versed in pay-per-click advertising, online display media and social media execution. She has served as a judge of online marketing entries for the hospitality industry’s annual Adrian Awards competition since 2008.
World Usability Day is an annual event where usability professionals from across the globe gather to discuss how to make services and products important to life easier to access and simpler to use. NEOUPA will host a full day of informational sessions, training and networking. In addition, keynote speaker and workshop leader, Dr. Susan Weinschenk, will be conducting a hands-on workshop where attendees can learn about her latest research on unconscious mental processing and the implications for designing engaging and persuasive websites. Dr. Susan Weinschenk has a Ph.D. in Psychology and 30 years of experience as a Fortune 500 consultant and workshop leader. She recently presented at Metrics Marketing for NEOUPA’s October event.
“World Usability Day is about spreading awareness in the importance of usability and providing education in improving user experiences,” explained Cathleen Zapata, Vice President of Research and Customer Experience at Metrics Marketing and President of NEOUPA. “We are very excited to have Laura Cameron present to share her expertise specifically related to Search. Laura is truly an expert when it comes to effectively optimizing a site for the search engines, without sacrificing the usability and user experience, which is critical.”
As one of the only firms in the entire U.S. with both owned in-lab, mobile and field eye tracking solutions, Metrics Marketing plays an important role in educating the public about the importance of usability testing to improve the user experience. Metrics is also a key contributor to usability initiatives in northeast Ohio through its continuous involvement with NEOUPA and sponsorship of educational and networking events throughout the region.
Those who are interested in attending NEOUPA’s World Usability Day can register online at http://www.NEOUPA.org. The cost of the event is $ 99 for NEOUPA members and $ 130 for non-members. The event will take place from 8:30 a.m. to 5:00 p.m. at Dave & Buster’s Restaurant which is located at 25735 First Street in Westlake, Ohio.
About Northeast Ohio Usability Professionals’ Association (NEOUPA)
Established in 2003, NEOUPA is the official Northeast Ohio chapter of the international Usability Professionals’ Association. NEOUPA was started to educate, motivate and promote usability throughout Northeast Ohio for individuals interested in, involved in or responsible for websites, applications, software or any other type of user interface where usability is a key to success. For more information, visit http://www.NEOUPA.org.
About Metrics Marketing
Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at http://www.metricsmarketing.com.
Media Contact:
Kelly Bowman
440.471.6166
kbowman(at)metricsmarketing(dot)com
twitter.com/MetricsMrktg
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Categories: Technical Analysis Tags: 2011, Association, Group, Marketing, metrics, Northeast, Ohio, Present, Professionals, Redesign, Usability, website, World
Founder of Trading Concepts, Todd Mitchell, To Re-Open It?s Much Anticipated Forex for Profits Mentoring Program
Founder of Trading Concepts, Todd Mitchell, To Re-Open It’s Much Anticipated Forex for Profits Mentoring Program
Bingham Farms, MI (PRWEB) October 18, 2011
Todd Mitchell, a veteran trader since 1988, will unveil his widely anticipated Forex for Profits Strategy Trading and Mentoring Program at 12:00noon ET on Wednesday, Oct 19, 2011.
Though thousands are expected to try their luck in securing a spot in Todd’s Forex for Profits mentoring program, he’s made it clear that he’ll only accept serious individuals who are willing to do what’s necessary to succeed as a trader.
“This is a total immersion program where each student will have rare and direct access to myself. As a result of my hands-on involvement with my students and my responsibility to my own proprietary trading accounts, I have to limit this class so that I can hone in and focus on being reducing their struggle and helping each student become more consistent, confident and profitable,” says Mitchell.
Mitchell continues: “Inside the Forex for Profits mentoring program, my students will learn firsthand how and why traders are made, not born. This is a complete, comprehensive program that’s designed to take any trader from the early essentials of being a trader all the way through professional level strategies and analysis.”
Todd Mitchell became a phenomenon within various trading circles just by his ability to quickly analyze a chart, determine trend direction and identify high probability trading opportunities with astonishing accuracy and consistency.
Mitchell has received hundreds of testimonials from all around the world and has been touted as the secret weapon behind notable Wall Street professionals and over 6,000 regular traders worldwide.
Due to the unexpected high levels of interest, it’s projected that the Forex for Profits mentoring program will sell out within just a few days of opening.
Forex traders interested in becoming a student are encouraged to visit http://www.ForexforProfits.com for more information.
ABOUT TODD MITCHELL: Todd Mitchell is a technical trader and has been investing in the markets since 1988. In addition to his own trading, he is a highly sought after trading mentor who has worked with thousands of students ranging from beginning traders to Wall Street millionaires. Mitchell is the founder of Trading Concepts and the originator of the widely-acclaimed ‘Market Flow Analysis Method.’
ABOUT TRADING CONCEPTS: Trading Concepts is one of the oldest, most respected trading education companies in the world having mentored over 6,000 traders in forex, emini, options and stock trading since 1994 with hundreds of glowing testimonials. Trading Concepts students include both new and intermediate traders as well as individual professional traders, million dollar Market Makers and Wall Street professionals. To learn more about Trading Concepts and how to become a student, please visit http://www.TradingConceptsInc.com
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Categories: Technical Analysis Tags: Anticipated, Concepts, forex, Founder, Mentoring, Mitchell, much, Profits, program, ReOpen, Todd, Trading
CAST Earns U.S. Air Force Certification
CAST Earns U.S. Air Force Certification
New York, NY (PRWEB) October 11, 2011
CAST, the world leader in software analysis and measurement, announced its Application Intelligence Platform (AIP), has been certified by the United States Air Force for use on standard desktop systems connected to its Global Information Grid (GIG).
The U.S. Government Configuration Baseline (USGCB), formerly known as the Federal Desktop Core Configuration (FDCC), continues to be one of the most successful government IT programs aimed at increasing security, reducing costs and accelerating the adoption of new government technologies, while creating a more managed desktop environment. Issued by the Office of Management and Budget (OMB), the USGCB mandates that federal agencies standardize desktop configurations to meet its standards, which are designed to provide a single, standard, enterprise-wide, managed environment for desktops and laptops running Windows XP, Windows Vista, and Windows 7. Federal government contractor systems that interface with federal government systems are also subject to USGCB requirements.
“Software structural quality is paramount to the operational performance of IT systems and an organization like the U.S. Air Force can ill afford for issues with its applications to adversely affect that performance,” said CAST CEO Vincent Delaroche. “CAST AIP automatically identifies and tracks quality issues and provides data to allow organizations to monitor development performance. This certification from the Air Force acknowledges AIP’s ability to support the most rigorous Department of Defence standards for major programming languages, databases and integration middleware used in application development.”
CAST AIP is the leading enterprise-grade software quality assessment and measurement solution available in the market today. CAST AIP analyzes all tiers of a complex application at the source code level and measures adherence to architectural and coding standards, quantifies a bottom up assessment of development quality and technical debt, and provides Application Development teams with software engineering advice.
About CAST
CAST is a pioneer and world leader in Software Analysis and Measurement, with unique technology resulting from more than $ 90 million in R&D investment. CAST provides IT and business executives with precise analytics and automated software measurement to transform application development into a management
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Categories: Technical Analysis Tags: CAST, Certification, earns, Force, U.S.
Stock Market Technical Analysis 12-3-2010
www.cabot.net – Editor Mike Cintolo says that the market’s uptrend continues, and it’s showing signs that it is leaving its three week correction behind. He touches on some market timing issues and discusses stocks including Apple (AAPL), Priceline (PCLN), Fortinet (FTNT), and Globe Speciality Metals (GSM).
Gold Technical Analysis (04.10.2011)
thesilverlog.blogspot.com
InTheMoneyStocks.com breaks out the key technical analysis techniques they have become famous for. They analyze the charts on the market to showcase their technical trend line analysis, price, pattern and time values. By utilizing these methods and not using the common technical tools which almost never work anymore, they are able to call every major and minor market move avoiding Wall Street hype. InTheMoneyStocks.com looks at major support and resistance levels on the charts telling their viewers where the market will rise and fall. They talk about major rules that must be learned. Enjoy and come get their premium daily, month, weekly and intra day expert guidance on the markets, gold, oil, us$ and stocks in their premium nightly videos, daily market reports, pro trader watch list, hidden gems and technical tactics. All included in the Research Center for just .99/month. Best value and guidance on Wall Street by those that avoid the Wall Street hype! RealTick graphics used with permission of Townsend Analytics, Ltd. ©1986-2009 Townsend Analytics, Ltd. All Rights Reserved. RealTick is a registered trademark of Townsend Analytics, Ltd.
Video Rating: 5 / 5
Categories: Technical Analysis Tags: 04.10.2011, Analysis, Gold, technical
LogiXML Posts Record Growth for First Half of 2011
LogiXML Posts Record Growth for First Half of 2011
McLean, VA (PRWEB) July 28, 2011
LogiXML, the pioneer of web-based business intelligence (BI) software, today announced that its fiscal second quarter ending June 30 was its 10th sequential quarter of growth. Through the first half of 2011, the company’s sales grew 122 percent versus the same period in 2010.
“The key to our upward track continues to be our lightweight, web-based approach which enables us to succeed in markets where traditional BI platforms fall short,” said Brett Jackson, CEO, LogiXML. “The architecture of our products gives our customers significant benefits by allowing them to more easily create BI and analytics applications, and quickly deploy them to large audiences, or embed them within applications – all at a fraction of the cost and time of alternative approaches.”
The company acquired a record number of new customers within the quarter in its core SMB and OEM markets. The company’s embedded BI business was especially strong with multiple competitive wins against traditional BI vendors, as wells as open source alternatives. The superior embeddability of LogiXML’s web-based architecture allows ISV and SaaS companies to add business intelligence and analytics capabilities to their products more quickly and at a lower cost than an internal build.
Earlier this year, LogiXML was positioned for the first time in the 2011 Gartner Magic Quadrant for Business Intelligence Platforms*, where its products ranked among the highest for ease of use, overall product functionality, support, product quality, performance, and customer experience.
For more information on LogiXML, please visit http://www.logixml.com.
About LogiXML
Founded in 2000, LogiXML was the first to market with next generation, web-based business intelligence software. LogiXML provides web-based dashboards, user-friendly reports, and on-demand analysis that enables both technical and non-technical users to make better decisions for their organizations. LogiXML is also known for pioneering a unique, highly embeddable web-based architecture for integration within other products.
About Gartner’s Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
*Gartner, Inc. Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam, James Richardson, John Hagerty, Bill Hostman, January 27, 2011
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Enterprise Management Associates and ASG Industry Experts to Present Free Webinar on CMDB and the Cloud
Enterprise Management Associates and ASG Industry Experts to Present Free Webinar on CMDB and the Cloud
Boulder, CO. (PRWEB) August 16, 2011
Enterprise Management Associates (EMA), a leading IT and data management research and consulting firm, today announced it will host a free CMDB Webinar entitled “What Happens When CMDB & Cloud Initiatives Collide?”
EMA research indicates that Configuration Management Database (CMDB) and Configuration Management System (CMS) initiatives become more, not less, relevant for cloud adoptions. On the other hand, traditional approaches to CMDB deployments can quickly become self-defeating.
This Webinar, featuring EMA Vice President of Research Dennis Drogseth and ASG Senior Technical Solution Manager Patrick Wolf, leverages EMA research, consulting and analysis to help IT executives, managers, architects and planners to better optimize their CMDB/CMS investments in support of cloud-related initiatives.
“While traditional approaches to CMDB design and adoption have caused suboptimal results in many environments, the transformation of the database-centric CMDB to a model-driven system of reconciliation via a Configuration Management System is becoming a very powerful adjunct to cloud,” said Drogseth. “This means, however, stepping back and reassessing what the true heart of the CMS is and needs to be and seeking out technology innovation versus settling for more obvious standard fare.”
Who: Dennis Drogseth, Vice President of Research, EMA
Patrick Wolf, Senior Technical Solution Manager, ASG Software
When: Tuesday, August 23, 2011
11:00 am Pacific / 2:00 pm Eastern
7:00 pm GMT Summer Time (London, GMT+01:00)
Where: Those who are interested in joining this Webinar can register at:
http://research.enterprisemanagement.com/asg-cmdb-cloud-webinar-press.html
About Enterprise Management Associates
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that provides deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at http://www.enterprisemanagement.com or blogs.enterprisemanagement.com. You can also follow EMA on Twitter (http://twitter.com/ema_research) or Facebook (http://www.facebook.com/pages/Enterprise-Management-Associates-EMA/232626436757941).
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Categories: Technical Analysis Tags: Associates, Cloud, CMDB, Enterprise, Experts, free, Industry, Management, Present, WEBINAR
NZD/USD Technical Analysis for October 18, 2011 by FXEmpire.com
www.fxempire.com – October 18, 2011 currency daily technical analysis for the NZD/USD pair. Find more information about Forex News (www.fxempire.com Forex Technical Analysis (www.fxempire.com Forex Fundamental Analysis (www.fxempire.com and Forex Brokers (www.fxempire.com on FX Empire (www.fxempire.com
Video Rating: 0 / 5
Categories: Technical Analysis Tags: 2011, Analysis, FXEmpire.com, NZD/USD, OCTOBER, technical
Stock Market Technical Analysis 1-21-2010
www.cabot.net – Editor Mike Cintolo says that the market did finally start show some cracks this week, though the indexes still look good. However, if you trade in leading stocks like Cabot, you’re noticing a lot of damage underneath the surface. Stocks discussed include Apple (AAPL), F5 Networks (FFIV), Nvidia (NVDA), and Novellus (NVLS).
2011 Student Readiness Report Shows Three Year Trending Analysis About Distance Learning Students
2011 Student Readiness Report Shows Three Year Trending Analysis About Distance Learning Students
Montgomery, AL (PRWEB) August 30, 2011
Distance learning continues to grow at an incredible rate. As more students begin to learn online, it becomes obvious that distance learning is a better fit for some students than others. Individuals considering distance learning desire to know if studying online will be a good choice for them. Schools which invest heavily in attracting new online students want to retain the students across their degree program. Both schools and students benefit when a student’s level of readiness for learning online is measured.
The 2011 Student Readiness Report (SRR) uses data from 240,386 unique students from 258 colleges and universities during the time frame of July 1, 2010 to June 30, 2011. Data from each of these students was analyzed in aggregate, and the findings are now being reported in the SRR. Among these students, 71% were female, only 30% were of traditional age (18-22 years old), 22% had “social” as their dominant learning style, 37% exhibited between 70%-79% of mastery in technical knowledge, and 53% scored 100% on technical competency skills. Statistically significant differences were found among the demographic factors of gender, ethnicity, age, institution type, and the number of prior online courses taken. For example, females were found to have statistically significant higher means on the constructs of individual attributes, typing accuracy, and life factors. Males were found to have statistically significant higher means on the constructs of reading rate and technical knowledge.
According to Sloan-C, over 5.6 million students were taking at least one online course during the fall 2009 term – a 21% increase over the number reported the previous year. This 21% growth rate for online enrollments far exceeds the 2% growth of the overall higher education student population. When asked about how the SRR data could help with the growth of the online student population, Dr. Mac Adkins, President of SmarterServices said, “The Student Readiness Report is of substantial interest to distance learning leaders as they plan to continue to scale and improve their programs. For example, the aggregate data included in the report is useful to instructional designers as they craft their courses to be intuitive for learners of various learning styles and technical abilities, while the information about learners’ life factors and their abilities is useful to student services personnel”.
To download a free copy of the report, go to http://www.smartermeasure.com/documents/2011_Online_Student_Readiness_Report.pdf.
The student data came from the SmarterMeasure learning readiness indicator. SmarterMeasure is a web-based, diagnostic tool that measures students’ strengths and opportunities for improvement in six areas related to online learning and technology rich courses. Those include life factors, learning styles, individual attributes (such as procrastination, motivation, etc), technical competency & knowledge, typing speed & accuracy, and on-screen reading rate & recall.
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